Water UK’s water saving campaign throughout the summers of 2020-22, needed to stand out from the usual blue and corporate water board messaging and engage the nation in a fun and positive way.

The campaign’s distinctive handdrawn typeface and bright colours were chosen to feel upbeat, informal and inclusive. The recognisable drop icon, fun illustrations, positive photography and simple messaging all helped to bring the campaign to life.

In total over 60 campaign assets were created, reaching 19.2 million consumers in the UK.

Produced in collaboration with wearethelangtons.com