Water UK
Water's Worth Saving campaign design
Water UK’s water saving campaign throughout the summers of 2020-22, needed to stand out from the usual blue and corporate water board messaging and engage the nation in a fun and positive way.
The campaign’s distinctive handdrawn typeface and bright colours were chosen to feel upbeat, informal and inclusive. The recognisable drop icon, fun illustrations, positive photography and simple messaging all helped to bring the campaign to life.
In total over 60 campaign assets were created, reaching 19.2 million consumers in the UK.
— art direction
— campaign and marketing
— logo design
— social media graphics
— website design
Produced in collaboration with The Langtons Design Consultancy.
www.wearethelangtons.com
We have been collaborating with Vicki on a range of design projects for a number of years. Her design talent and professionalism make working with her an absolute pleasure. Whether branding, literature or digital design, we know we can rely on Vicki to produce beautiful, carefully considered design solutions.
Corin Langton — The Langtons Design Consultancy